Любить идею что-то делать / кем-то быть и любить действительно что-то делать / кем-то быть - совсем не одно и то же - Josh Kaufman

Institutions will try to preserve the problem to which they are the solution.

Making mistakes is inevitable: no one is perfect. You will make a few decisions that, in retrospect, you’ll wish you hadn’t — count on it. If you could turn back time, you’d try a different approach, but you can’t. There will always be other projects, provided you don’t double down on a risky project to recover your losses. Throwing good money after bad is not a winning strategy.

Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).