Любить идею что-то делать / кем-то быть и любить действительно что-то делать / кем-то быть - совсем не одно и то же - Josh Kaufman

Value Creation — discovering what people need or want, then creating it. Marketing — attracting attention and building demand for what you’ve created. Sales — turning prospective customers into paying customers. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. Finance — bringing in enough money to keep going and make your effort worthwhile.

People don’t like to be sold, but they love to buy. — JEFFREY GITOMER, AUTHOR

"Zappos could easily advertise "free expedited shipping", but they don't-the surprise is far more valuable."