Lifetime Value is the total value of a customer’s business over the lifetime of their relationship with your company. - Josh Kaufman

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Lifetime Value is the total value of a customer’s business over the lifetime of their relationship with your company.

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Additional quotes by Josh Kaufman

The benefit of making your offers small and Modular is that it allows you to take advantage of a strategy called Bundling. Bundling allows you to repurpose value that you have already created to create even more value.
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