The best businesses in the world are the ones that create the most value for other people.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations, and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Leaving the question of price aside, the best business to own is one that over an extended period can employ large amounts of incremental capital at very high rates of return.

Great businesses have a point of view, not just a product or service. You have to believe in something. You need to have a backbone. You need to know what you’re willing to fight for. And then you need to show the world.

a great business is defined by its ability to generate cash flows in the future.

The very best businesses create a virtuous cycle: they create huge amounts of value while keeping their expenses consistently low,

Любой успешный бизнес создает или доставляет какую-то ценность, в которой нуждаются люди, по цене, какую они согласны платить, способом, лучше всего удовлетворяющим их потребностям и ожиданиям, при этом ценность приносит своим владельцам доход, достаточный для того, чтобы продолжать заниматься этим делом

A successful business, roughly defined, provides (1) something of value that (2) other people want or need at (3) a price they’re willing to pay, in a way that (4) satisfies the customer’s needs and expectations so that (5) the business brings in sufficient profit to make it worthwhile for the owners to continue operation.

Businesses solve problems. Businesses make the world better. There are too many problems for any one person to solve.

Los negocios de éxito (1) crean o nos ofrecen algo de valor, que los demás (2) queremos o necesitamos (3), a un precio que estamos dispuestos a pagar, de un modo que (4) satisface nuestras necesidades y expectativas como compradores y (5) genera los suficientes ingresos a la empresa de modo que a los propietarios les resulte rentable seguir operando.

People care about what your business can do for them. How will it help them? What’s in it for them? Will it solve their problem? Make their life easier? Provide them with shelter? Save them money? Educate them? Make them feel something? Tell me, why on God’s green Earth should I give your business money? What value are you adding to my life?

most valuable businesses of coming decades will be built by entrepreneurs who seek to empower people rather than try to make them obsolete.