Businesses solve problems. Businesses make the world better. There are too many problems for any one person to solve. - Alex Hormozi

No matter what your goal is, you will suffer to achieve it. So pick a goal big enough it’s worth suffering for.

Eulogies typically only talk about two things:
1) Service
2) Character
If we begin with the end in mind, it tells us that we should spend our time solving hard problems to serve others - and in so doing - become the person worthy of solving them.

Somehow, in the transition between “passionate to help others” and “owning my first business,” we gradually realized that we don’t even know the first thing about business, let alone turning a profit.