American marketing entrepreneur and founder of Genius Network
American marketing entrepreneur and founder of Genius Network
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If you really did an analysis of who are your best referrers, your best clients, your best friends, and you removed yourself as much as possible from the ones that are hard, annoying, lame and frustrating, and you focused your attention on the people, the activities, the strategies that are easy, lucrative and fun -- you will have plenty of time to do marketing.
Selling is what you do when you're on the phone and face to face with somebody. Marketing is what you do to get somebody on the phone or face to face with you, properly positioned, so by the time you're talking to them, they're pre-interested, pre-motivated, pre-qualified, predisposed to do business with you.