Hi, this is Keith Ferrazzi. I’m just calling back because I haven’t heard from Michael.” Here again, without being too pushy, you begin to create the presumption that his return call is imminent and expected.

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The future is dynamic and not fully in your control. Celebrate that fact instead of fighting it, and life gets a lot more interesting. Keep your eyes open, be humble and generous, and save time and attention for the spontaneous, the quirky, and the left field.

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(1) create a company-approved project that will force you to learn new skills and introduce you to new people within your company; (2) take on leadership positions in the hobbies and outside organizations that interest you; (3) join your local alumni club and spend time with people who are doing the jobs you’d like to be doing; (4) enroll in a class at a community college on a subject that relates to either the job you’re doing now or a job you see yourself doing in the future.

The e-mail I sent was simple: “Dear Michael, I’m a friend of Jane’s, and she suggested I talk with you … Jane thinks we should know each other.” If I had had something specific to discuss, I would have put it right up front, but the best value proposition I had was the mutual friend who felt this would be a win-win. It’s sometimes effective to utilize several forms of communication when trying to reach an important new contact. An e-mail, letter, fax, or postcard often has a better chance of landing directly in the hands of the person you’re trying to reach.

Also try to create your own “schtick,” for lack of a better word — a content brand defined by that thing you do that no one else does. For example, there’s a guy named Noah Scalin whose project was to make a “Skull-A-Day” and post pictures of them all at skulladay.blogpost.com. He committed to doing it for a full year.