American businessman and writer
Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?
From: Wikiquote (CC BY-SA 4.0)
Showing quotes in randomized order to avoid selection bias. Click Popular for most popular quotes.
Limited Time Offer
Premium members can get their quote collection automatically imported into their Quotewise collections.
In fifteen seconds, I used my four rules for what I call warm calling: (1) Convey credibility by mentioning a familiar person or institution — in this case, John, Jeff, and WebMD. (2) State your value proposition: Jeff’s new product would help Serge sell his new products. (3) Impart urgency and convenience by being prepared to do whatever it takes whenever it takes to meet the other person on his or her own terms. (4) Be prepared to offer a compromise that secures a definite follow-up at a minimum.
Oh, I’m really sorry, I’m a personal friend of a friend of his. I just moved into the city, and Jane suggested that I should meet Michael, and honestly, I don’t even know why besides the fact that Jane is a good friend of Michael’s. Maybe you’re right. Maybe it’s all wrong. Maybe Michael doesn’t know Jane well and he wouldn’t want to meet me. I apologize if this is the case.
Indeed, in addition to its lessons of thrift, industry, and prudence, Franklin's autobiography tells us every man should be part of a social group, if not three. He believed that a group of like-minded, achievement-oriented individuals could dramatically leverage each other's success to do things otherwise impossible.
If it takes more than ten seconds to pitch your content, a television producer will assume you won’t be able to get your point of view across to an impatient audience. And a reporter might try to hustle you off the phone. Learn to be brief — in both your written and phone pitches. Brevity is cherished in the media.