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1. State the situation. “You go right in and hit them with how you see it in the cold light of day, without being too inflammatory or dramatic,” says Rosenberg. She made it clear to the A.M.A. that (a) having no women speakers was wrong, and (b) hiring her would be a step in the right direction. It makes sense that before you can speak persuasively — that is, before you speak from a position of passion and personal knowledge — you need to know where you stand. 2. Communicate your feelings. We downplay the influence of emotions in our day-to-day contacts, especially in the business world. We’re told that vulnerability is a bad thing and we should be wary of revealing our feelings. But as we gain comfort using “I feel” with others, our encounters take on depth and sincerity. Your emotions are a gift of respect and caring to your listeners. 3. Deliver the bottom line. This is the moment of truth when you state, with utter clarity, what it is you want. If you’re going to put your neck on the line, you’d better know why. The truth is the fastest route to a solution, but be realistic. While I knew Phil Knight of Nike wasn’t going to buy anything based on one five-minute conversation on a bus in Davos, Switzerland, I did make sure to get his e-mail and tell him that I’d like to follow up with him again sometime. Then I did so. 4. Use an open-ended question. A request that is expressed as a question — one that cannot be answered by a yes or no — is less threatening. How do you feel about this? How can we solve this problem? The issue has been raised, your feelings expressed, your desires articulated. With an open-ended suggestion or question, you invite the other person to work toward a solution with you. I didn’t insist on a specific lunch date at a specific time with Phil. I left it open and didn’t allow our first exchange to be weighted down by unnecessary obligations

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STATE model to communicate without provoking anger or defensiveness: 1. Share your facts — Facts are less controversial, more persuasive, and less insulting than conclusions, so lead with them first. 2. Tell your story — Explain the situation from your point of view, taking care to avoid insulting or judging, which makes the other person feel less safe. 3. Ask for others’ paths — Ask for the other person’s side of the situation, what they intended, and what they want. 4. Talk tentatively — Avoid conclusions, judgments, and ultimatums. 5. Encourage testing — Make suggestions, ask for input, and discuss until you reach a productive and mutually satisfactory course of action.

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If you wish to enhance your effectiveness as a persuasive speaker — at home, at work, even with friends — attempt to become more expressive in your use of hand movements. [...] Whether you naturally speak with your hands or not, recognize that we communicate our ideas more effectively when we employ our hands.

You have to have some psychological insight, you have to know the people and you must work in a way that’s acceptable to them. There you must smile — never laugh, because that’s considered making fun. Smile, take your time, and never come bursting in with your own personality. You have to lie low. Of course you can push and perhaps raise your voice a notch, but like a sensitive emulsion, a sensitive plate. Approach gently, tenderly, and never intrude, never push. Otherwise, if you use your elbows, it will work against you. Above all, be human!

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Think about whatever you want to say in the first place. Do not talk only with your lips. Use your eyes, ears and body language to talk as well. If you see what you are talking about, audience can also visualize and feel it.

Unless you’re influenced by my uniqueness, I’m not going to be influenced by your advice. So if you want to be really effective in the habit of interpersonal communication, you cannot do it with technique alone. You have to build the skills of empathic listening on a base of character that inspires openness and trust. And you have to build the Emotional Bank Accounts that create a commerce between hearts.

Say what we mean, and mean what we say. If we don’t know what we mean, be quiet and think about it. If our answer is, “I don’t know,” say “I don’t know.” Learn to be concise. Stop taking people all around the block. Get to the point and when we make it, stop.

Effective communication starts with the understanding that there is my point of view (my truth) and someone else's point of view (his truth). Rarely is there one absolute truth, so people who believe that they speak the truth are very silencing of others. When we recognize that we can see things only from our own perspective, we can share our views in a nonthreatening way.

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Identify and work to understand the situation. 2. Describe the situation objectively and accurately. 3. Express concerns. 4. Ask the other person for his/her perspective and work toward an acceptable change. 5. List the benefits that will follow when the change is implemented.

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