The first test you must pass as an entrepreneur is to speak clearly. When you introduce yourself and your company, be concise, don’t ramble, don’t r… - Guillermo Rauch

Software wants to be shipped

• writing style → prompt
• coding style → prompt
• color system → prompt
• design system → prompt
• brand guidelines → prompt
• a11y requirements → prompt
• compliance & legal → prompt
• vendor preferences → prompt
• product requirements → prompt
• customer preferences → prompt
• institutional knowledge → prompt

On a long enough timeline, everything gets subsumed by the (system) prompt and integrations that populate it

llms.txt and MCP feels like the beginning of the AI internet protocol stack.

As these conventions proliferate, the network gets more powerful and intelligent, and a lot more applications become possible.