Steve Jobs Quotes

The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very important.

So Mac OS X is cross-platform by design, right from the very beginning. So Mac OS X is singing on Intel processors, and I'd just like to show you right now. As a matter of fact... this system I've been using here... Let go have a look... [reveals that the system he had been using for the presentation was running Mac OS X 10.4.1 on a machine using a 3.6 GHz Pentium 4 processor] So.. we've been running on an Intel machine all morning.

I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.

"ظل شعار أبل هو الشعار الذي ظهر على أول منشور دعائي لها وهو: "البساطة هي جوهر الأناقة"."

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.

I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

Simple can be harder than complex

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people. Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we have.

We are put here to make a dent in the universe. Otherwise, why be here?

In the annals of innovation, new ideas are only part of the equation. Execution is just as important.

It places value on experience versus intellectual understanding. I saw a lot of people contemplating things but it didn't seem to lead to too many places. I got very interested in people who had discovered something more significant than an intellectual, abstract understanding.

I make 50 cents for showing up … and the other 50 cents is based on my performance.

ideas are worth nothing unless executed

It reinforced my sense of what was important — creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.