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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it… - Steve Jobs
" "Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.
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About Steve Jobs
Steven Paul Jobs (24 February 1955 – 5 October 2011) was the Chairman and CEO of Apple Inc., a company he founded with Steve Wozniak in 1976. He was also the CEO of Pixar Animation Studios until it was acquired by the Walt Disney Company in 2006. Jobs was the Walt Disney Company's largest individual shareholder and a former member of its Board of Directors. He is considered to have been a leading figure in both the computer and entertainment industries.
Biography information from Wikiquote
Also Known As
Birth Name:
Abdul Lateef Jandali
Alternative Names:
Steven Paul Jobs
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Steven Jobs
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T. Lateef
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How come the Mac group produced Mac and the people at IBM produced the PCjr? We think the Mac will sell zillions, but we didn’t build Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build. When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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