We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are. - Steve Jobs

When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money. That’s a very limited life. Life can be much broader once you discover one simple fact: everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use... Once you learn that, you’ll never be the same again.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.