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Value Creation: How fast is the system creating value? What is the current level of inflows? Marketing: How many people are paying Attention to your offer? How many prospects are giving you Permission to provide more information? Sales: How many prospects are becoming paying customers? What is the average customer’s Lifetime Value? Value Delivery: How fast can you serve each customer? What is your current rate of returns or complaints? Finance: What is your Profit Margin? How much Purchasing Power do you have? Are you financially Sufficient?

Любой успешный бизнес создает или доставляет какую-то ценность, в которой нуждаются люди, по цене, какую они согласны платить, способом, лучше всего удовлетворяющим их потребностям и ожиданиям, при этом ценность приносит своим владельцам доход, достаточный для того, чтобы продолжать заниматься этим делом

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Lo más hermoso de aprender cualquier materia es el hecho de que uno «no necesita saberlo todo», solo entender algunos conceptos de suma importancia que le aporten lo esencial. Cuando uno parte de una base sólida de principios fundamentales, resulta mucho más fácil ampliar los conocimientos y hacer progresos.

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Market research is the business equivalent of “Look before you leap.” Books like The New Business Road Test by John Mullins can help you identify promising markets from the outset, increasing the probability that your new venture will be a success.

The benefit of making your offers small and Modular is that it allows you to take advantage of a strategy called Bundling. Bundling allows you to repurpose value that you have already created to create even more value.