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Value Creation: How fast is the system creating value? What is the current level of inflows? Marketing: How many people are paying Attention to your … - Josh Kaufman
" "Value Creation: How fast is the system creating value? What is the current level of inflows? Marketing: How many people are paying Attention to your offer? How many prospects are giving you Permission to provide more information? Sales: How many prospects are becoming paying customers? What is the average customer’s Lifetime Value? Value Delivery: How fast can you serve each customer? What is your current rate of returns or complaints? Finance: What is your Profit Margin? How much Purchasing Power do you have? Are you financially Sufficient?
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Value Creation — discovering what people need or want, then creating it. Marketing — attracting attention and building demand for what you’ve created. Sales — turning prospective customers into paying customers. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. Finance — bringing in enough money to keep going and make your effort worthwhile.
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