Intervention bias makes us likely to introduce changes that aren't necessary in order to feel in control of a situation. - Josh Kaufman

Over time, managers and executives began using statistics and analysis to forecast the future, relying on databases and spreadsheets in much the same way ancient seers relied on tea leaves and goat entrails. The

Market research is the business equivalent of “Look before you leap.” Books like The New Business Road Test by John Mullins can help you identify promising markets from the outset, increasing the probability that your new venture will be a success.

all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted. — BERTRAND RUSSELL,