Market research is the business equivalent of “Look before you leap.” Books like The New Business Road Test by John Mullins can help you identify pro… - Josh Kaufman

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Market research is the business equivalent of “Look before you leap.” Books like The New Business Road Test by John Mullins can help you identify promising markets from the outset, increasing the probability that your new venture will be a success.

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Our perceptions are influenced by information gathered from the surrounding environment. Is $10,000 a lot of money? It depends on your circumstances. If you have $10 in your bank account, $10,000 is an enormous sum. If you have $100 million, it’s a rounding error.

Любой успешный бизнес создает или доставляет какую-то ценность, в которой нуждаются люди, по цене, какую они согласны платить, способом, лучше всего удовлетворяющим их потребностям и ожиданиям, при этом ценность приносит своим владельцам доход, достаточный для того, чтобы продолжать заниматься этим делом

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Return on Promotion: For every $1 you spend in advertising, how much revenue do you collect? Profit per Employee: For every person you employ, how much profit does your business generate? Closing Ratio: For every prospect you serve, how many purchase? Returns/Complaints Ratio: For every sale you make, how many choose to return or complain?

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