Market research is the business equivalent of “Look before you leap.” Books like The New Business Road Test by John Mullins can help you identify pro… - Josh Kaufman

Market research is the business equivalent of “look before you leap.

Our perceptions are influenced by information gathered from the surrounding environment. Is $10,000 a lot of money? It depends on your circumstances. If you have $10 in your bank account, $10,000 is an enormous sum. If you have $100 million, it’s a rounding error.

Любой успешный бизнес создает или доставляет какую-то ценность, в которой нуждаются люди, по цене, какую они согласны платить, способом, лучше всего удовлетворяющим их потребностям и ожиданиям, при этом ценность приносит своим владельцам доход, достаточный для того, чтобы продолжать заниматься этим делом

Return on Promotion: For every $1 you spend in advertising, how much revenue do you collect? Profit per Employee: For every person you employ, how much profit does your business generate? Closing Ratio: For every prospect you serve, how many purchase? Returns/Complaints Ratio: For every sale you make, how many choose to return or complain?