Return on Promotion: For every $1 you spend in advertising, how much revenue do you collect? Profit per Employee: For every person you employ, how mu… - Josh Kaufman

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Return on Promotion: For every $1 you spend in advertising, how much revenue do you collect? Profit per Employee: For every person you employ, how much profit does your business generate? Closing Ratio: For every prospect you serve, how many purchase? Returns/Complaints Ratio: For every sale you make, how many choose to return or complain?

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Institutions will try to preserve the problem to which they are the solution. — CLAY SHIRKY, PROFESSOR AT NYU AND AUTHOR OF HERE COMES EVERYBODY AND COGNITIVE SURPLUS

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