Everyone can be great because everyone can serve. — MARTIN LUTHER KING, JR., HUMAN RIGHTS ACTIVIST - Josh Kaufman

It always pays to assume your prospects begin in a state of Preoccupation. Begin your marketing approach in a way that breaks their Preoccupation and earns their Attention.

Believe it or not, there are only four ways to increase your business’s revenue: 1. Increase the number of customers you serve. 2. Increase the average size of each Transaction by selling more. 3. Increase the frequency of Transactions per customer. 4. Raise your prices.

The very best businesses create a virtuous cycle: they create huge amounts of value while keeping their expenses consistently low,