It always pays to assume your prospects begin in a state of Preoccupation. Begin your marketing approach in a way that breaks their Preoccupation and… - Josh Kaufman

Find the inputs that produce the outputs you want, then make them the focus of most of your time and energy. Eliminate the rest.

Think of these principles as ways to identify a skill worthy of temporary obsession, focus on it, and remove distractions or barriers that distract you from effective practice.

Believe it or not, there are only four ways to increase your business’s revenue: 1. Increase the number of customers you serve. 2. Increase the average size of each Transaction by selling more. 3. Increase the frequency of Transactions per customer. 4. Raise your prices.