ERG theory”: people seek existence, relatedness, and growth, in - Josh Kaufman

all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted. — BERTRAND RUSSELL,

The best thing that can happen to a human being is to find a problem, to fall in love with that problem, and to live trying to solve that problem, unless another problem even more lovable appears.

raising your prices can increase demand by appealing to a more attractive type of customer. Automobiles are a classic example of this type of price sensitivity: some cars are desirable because they’re expensive. The typical customer who purchases a Bentley Continental GT is very different from the type of customer who purchases a Toyota Camry.