Thinking Statistically by Uri Bram How to Lie with Statistics by Darrell Huff Turning Numbers into Knowledge by Jonathan G. Koomey, PhD For an examin… - Josh Kaufman

Value Creation: How fast is the system creating value? What is the current level of inflows? Marketing: How many people are paying Attention to your offer? How many prospects are giving you Permission to provide more information? Sales: How many prospects are becoming paying customers? What is the average customer’s Lifetime Value? Value Delivery: How fast can you serve each customer? What is your current rate of returns or complaints? Finance: What is your Profit Margin? How much Purchasing Power do you have? Are you financially Sufficient?

If you are good enough to get in, you obviously have enough talent to do well, regardless

In theory there’s no difference between theory and practice. But, in practice, there is. — BENJAMIN BREWSTER, EPISCOPAL BISHOP