Believe it or not, there are only four ways to increase your business’s revenue: 1. Increase the number of customers you serve. 2. Increase the avera… - Josh Kaufman

All human situations have their inconveniences. We feel those of the present but neither see nor feel those of the future; and hence we often make troublesome changes without amendment, and frequently for the worse.” — Benjamin Franklin, early American political leader, scientist, and polymath

If you want to be able to bake the perfect croissant, pick up a few good books related to baking and pastries. Instead of reinventing the process, you’ll find existing techniques that have been perfected over many years by the masters of the field. If you see the same technique or process described in multiple resources, chances are good it’s important to know.

raising your prices can increase demand by appealing to a more attractive type of customer. Automobiles are a classic example of this type of price sensitivity: some cars are desirable because they’re expensive. The typical customer who purchases a Bentley Continental GT is very different from the type of customer who purchases a Toyota Camry.