raising your prices can increase demand by appealing to a more attractive type of customer. Automobiles are a classic example of this type of price s… - Josh Kaufman

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raising your prices can increase demand by appealing to a more attractive type of customer. Automobiles are a classic example of this type of price sensitivity: some cars are desirable because they’re expensive. The typical customer who purchases a Bentley Continental GT is very different from the type of customer who purchases a Toyota Camry.

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When creating your list of MITs, it’s useful to ask a Self-Elicitation question: “What are the two or three most important things that I need to do today? What are the things that — if I got them done today — would make a huge difference?” Write only those tasks on your MIT list, then try to get them done first thing in the morning.

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