"Zappos could easily advertise "free expedited shipping", but they don't-the surprise is far more valuable." - Josh Kaufman

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Quality, quality, quality: never waver from it, even when you don’t see how you can afford to keep it up. When you compromise, you become a commodity and then you die.

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Improve by 1% a day, and in just 70 days, you’re twice as good.

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The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. — HENRY FORD,

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