ERG theory”: people seek existence, relatedness, and growth, in that order. - Josh Kaufman

ولكن العمل على الشيء الصحيح أكثر أهمية من الاجتهاد في العمل. - كاترينا فيك،

A Checklist is an Externalized, predefined Standard Operating Procedure for completing a specific task. Creating a Checklist is enormously valuable for two reasons. First, Checklisting will help you define a System for a process that hasn’t yet been formalized — once the Checklist has been created, it’s easier to see how to improve or Automate the system. Second, using Checklists as a normal part of working can help ensure that you don’t forget to handle important steps that are easily overlooked when things get busy.

In the hallowed halls of businesses (and business schools) around the world, B. F. Skinner is the hidden king. Skinner was one of the major intellectual forces behind the “behaviorist” movement in psychology — the idea that biological systems always respond a certain way to certain stimuli. Control the stimuli and you can control the behavior. “Condition” the organism with rewards and punishments, and the organism will learn how to behave. Over the decades, behaviorism has fallen out of vogue in psychology — research has made it clear that there’s far more to behavior than the carrot and the stick. But that understanding hasn’t extended to business practice — in corporations and business-school classrooms around the world, the search continues for the magic incentive that will make people do what businesses want.