Любой, кто старается убедить вас, что бизнес - сложная штука, пытается либо произвести впечатление, либо впарить ненужное - Josh Kaufman

At the core, every business is a collection of processes that can be repeated to produce a particular result. By understanding how complex systems work, it’s possible to find ways to improve existing systems, whether you’re dealing with a marketing campaign or an automotive assembly line.

In theory there’s no difference between theory and practice. But, in practice, there is. — BENJAMIN BREWSTER, EPISCOPAL BISHOP

I think it’s undeniably true that the human brain works in models. The trick is to have your brain work better than the other person’s brain because it understands the most fundamental models — the ones that do the most work. — CHARLES T. MUNGER,