Ramit Sethi recommends applying what he calls the “85% Solution.” So many people get wrapped up in making the perfect decision that they wind up over… - Josh Kaufman

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Ramit Sethi recommends applying what he calls the “85% Solution.” So many people get wrapped up in making the perfect decision that they wind up overwhelming themselves and doing nothing.

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Additional quotes by Josh Kaufman

Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).

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Status seeking is a part of human nature and can be harnessed for good or ill. Learning to recognize status-motivated behavior — in yourself and in other people — will help you understand why people tend to act in certain predictable ways, help you avoid common pitfalls, and improve your ability make wise decisions.

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