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Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. — MARCUS AURELIUS, ROMAN EMPEROR AND PHILOSOPHER - Josh Kaufman
" "Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. — MARCUS AURELIUS, ROMAN EMPEROR AND PHILOSOPHER
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Sunk Costs are investments of time, energy, and money that can’t be recovered once they’ve been made. No matter what you do, you can’t get those resources back. Continuing to invest in a project to recover lost resources doesn’t make sense — all that matters is how much more investment is required versus the reward you expect to obtain.
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Value Creation. Discovering what people need or want, then creating it. 2. Marketing. Attracting attention and building demand for what you’ve created. 3. Sales. Turning prospective customers into paying customers. 4. Value Delivery. Giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance. Bringing in enough money to keep going and make your effort worthwhile.
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