The very best businesses create a virtuous cycle: they create huge amounts of value while keeping their expenses consistently low, - Josh Kaufman

Garvin’s eight factors in terms of questions: Performance — how well does it serve the intended purpose? Features — how many useful or valuable benefits does it offer? Reliability — what is the probability it will break, malfunction, or fail when used? Conformance — how well does it meet established standards? Are defects common? Are acceptable replacements available if I need them? Durability — how long will it work? Serviceability — if something goes wrong, is it easy to fix? Aesthetics — is the subjective experience of using it pleasurable, attractive, or reassuring? Perception — does it have a good Reputation and deliver better results than anticipated, to avoid the Expectation Effect?

Experimentation is the essence of living a satisfying, productive, fulfilling life. The more you Experiment, the more you learn, and the more you’ll achieve.

Work expands so as to fill the time available for its completion.