Clear language engenders clear thought, and clear thought is the most important benefit of education. — RICHARD MITCHELL, THE GRAVES OF ACADEME - Josh Kaufman

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations, and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

1. Watch — What’s happening? What’s working and what’s not? 2. Ideate — What could you improve? What are your options? 3. Guess — Based on what you’ve learned so far, which of your ideas do you think will make the biggest impact? 4. Which? — Decide which change to make. 5. Act — Actually make the change. 6. Measure — What happened? Was the change positive or negative? Should you keep the change, or go back to how things were before this iteration? Iteration is a cycle —

Люди покупают не сверла диаметром 6 миллиметров - они покупают возможность получить отверстия диаметром 6 миллиметров