1. Watch — What’s happening? What’s working and what’s not? 2. Ideate — What could you improve? What are your options? 3. Guess — Based on what you’v… - Josh Kaufman

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1. Watch — What’s happening? What’s working and what’s not? 2. Ideate — What could you improve? What are your options? 3. Guess — Based on what you’ve learned so far, which of your ideas do you think will make the biggest impact? 4. Which? — Decide which change to make. 5. Act — Actually make the change. 6. Measure — What happened? Was the change positive or negative? Should you keep the change, or go back to how things were before this iteration? Iteration is a cycle —

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Dunbar’s number” is a theoretical cognitive limit on the number of stable social relationships humans can maintain at one time. According to Robin Dunbar, a British anthropologist, humans have the cognitive capacity to keep track of somewhere around 150 close personal connections. Beyond this limited circle, we start treating people less like individuals and more like objects, and groups of people beyond this limit are likely to splinter off into subgroups over time.

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The philosopher kings behind what passed for management psychology were Ivan Pavlov and, later on, B. F. Skinner, who believed that if you discovered and applied just the right stimulus, people would behave however you wanted.

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