The philosopher kings behind what passed for management psy… - Josh Kaufman

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The philosopher kings behind what passed for management psychology were Ivan Pavlov and, later on, B. F. Skinner, who believed that if you discovered and applied just the right stimulus, people would behave however you wanted.

Josh Kaufman

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Perceived Value determines how much your customers will be willing to pay for what you’re offering. The higher the perceived value of your offering, the more you’ll be able to charge for it, which significantly improves your chances of succeeding.

To think is easy. To act is difficult. To act as one thinks is the most difficult. — JOHANN WOLFGANG VON GOETHE, POET, DRAMATIST, AND POLYMATH

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The philosopher kings behind what passed for management psychology were Ivan Pavlov and, later on, B. F. Skinner, who believed that if you discovered… - Josh Kaufman

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