Люди покупают не сверла диаметром 6 миллиметров - они покупают возможность получить отверстия диаметром 6 миллиметров - Josh Kaufman

As you change your prices, the prospects attracted to your offer will also change.

At the core, every business is a collection of five Interdependent processes, each of which flows into the next: 1. Value Creation — discovering what people need or want, then creating it. 2. Marketing — attracting attention and building demand for what you’ve created. 3. Sales — turning prospective customers into paying customers. 4. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. 5. Finance — bringing in enough money to keep going and make your effort worthwhile

Focus your energy on one skill at a time.