Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they're willing to pay, in a way that (4) satisfies the purchaser's needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

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The trouble comes when we confuse learning with skill acquisition. If you want to acquire a new skill, you must practice it in context. Learning enhances practice, but it doesn’t replace it. If performance matters, learning alone is never enough.

7. Make dedicated time for practice. The time you spend acquiring a new skill must come from somewhere. Unfortunately, we tend to want to acquire new skills and keep doing many of the other activities we enjoy, like watching TV, playing video games, et cetera. I’ll get around to it, when I find the time, we say to ourselves. Here’s the truth: “finding” time is a myth. No one ever “finds” time for anything, in the sense of miraculously discovering some bank of extra time, like finding a twenty-dollar bill you accidentally left in your coat pocket. If you rely on finding time to do something, it will never be done. If you want to find time, you must make time.