Michael Gerber Quotes

I believe that our business can provide us with a mirror to see ourselves as we are, to see what we truly know and what we don’t know, to see ourselves honestly, directly, and immediately.

más grande que ellas mismas. Si la empresa tiene propósitos pequeños, si sólo se interesa por su propia supervivencia, por seguir abierta, no las sostendrá, no las tocará, no las implicará. No; la empresa ha de emprender una misión importante, independientemente del tipo de empresa del que se trate. • Las personas necesitan tener un propósito. Necesitan tener un plan. Necesitan saber que se dirigen hacia algún lugar, un lugar concreto en un período de tiempo concreto. Sin propósito, las personas se marchitan. Se quedan suspendidas en el tiempo. Se convierten en una carga para los demás, se comportan como víctimas, pierden la noción del tiempo. • Las personas necesitan sentir que lo que hacen tiene envergadura moral. La empresa ha de preocuparse por lo correcto: lo correcto para ella, para los demás y para el mundo. La empresa ha de operar con conciencia. Sin conciencia, la empresa atenta contra la poca autoestima que les queda a las personas. • Las personas necesitan sentir la importancia de su contribución personal. Necesitan sentir que la empresa, sin ellos, no sería tan importante; que, cuando entran por la puerta, añaden algo fundamental a la empresa, algo que sólo ellos pueden aportar. Necesitan saber que si ellos no estuvieran, la empresa no sería la misma. • Las personas necesitan sentir el amor de las personas con que se asocian. Saber que, pase lo que pase, importan a los demás. Habrá quien diga que el ideal emocional no es tan importante como contar con un gran producto, con un gran servicio o con una dirección competente. Créame. Como mínimo, es igual de importante.

The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic.

Unfortunately, personalities, good feelings, goodwill, and luck aren’t the only ingredients of a successful organization; alone, they are the recipe for chaos and disaster.

Marino Santos y sus hombres resumieron sus funciones en cinco elementos esenciales: 1. Controlar lo que se vende. 2. Controlar cómo se vende. 3. Controlar cómo se planifica. 4. Controlar cómo se construye y se instala. 5. Controlar cómo se controla. Cuando un contratista perdía de vista alguno de estos cinco puntos de control, como los llamaban Marino Santos y sus hombres, el trabajo no finalizaba como se había acordado. Eso no sería

They intoxicate themselves with work so they won’t see how they really are. Aldous Huxley

To be a great Technician is simply insufficient to the task of building a great small business. Being consumed by the tactical work of the business, as every Technician suffering from an Entrepreneurial Seizure is, leads to only one thing: a complicated, frustrating, and, eventually, demeaning job!

If The Entrepreneur lives in the future, The Manager lives in the past. Where The Entrepreneur craves control, The Manager craves order. Where The Entrepreneur thrives on change, The Manager compulsively clings to the status quo.

The purpose of going into business is to get free of a job so you can create jobs for other people.

CONFUSION 4: HOW TO KEEP YOUR CUSTOMER HAPPY Let’s say you’ve overcome the first three confusions — now how do you keep your Customer happy? Very simple…just keep your promise! And make sure your Customer knows you kept your promise every step along the way. In short, giving your Customers what they think they want is the key to keeping your Customers (or anyone else, for that matter) really happy. If your Customers need to interact with people (high touch, Tactile), make certain that they do. If they need to interact with things (high-tech, Neutral), make certain that they do. If they need to interact with ideas (in their head, Withdrawal), make certain that they do. And so forth. At E-Myth, we call this your Client Fulfillment System. It’s the step-by-step process by which you do the job you’ve contracted to do, and deliver the product you’ve promised. But what happens when your Customers are not happy? What happens when you’ve done everything I’ve mentioned here, and they are still dissatisfied?

Your Business Development Program is the vehicle through which you can create your Franchise Prototype. The Program is composed of seven distinct steps: 1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent. How can I create an expert system rather than hire one?

the Entrepreneurial Model has less to do with what’s done in a business and more to do with how it’s done. The commodity isn’t what’s important — the way it’s delivered is.

4. All Work in the Model Will Be Documented in Operations Manuals