Michael Gerber Quotes

Se o seu pensamento for desleixado, o seu negócio será desleixado. Se o seu pensamento for desorganizado, o seu negócio também será desorganizado. Se for ganancioso, os seus empregados também serão, dando-lhe menos de si próprios e pedindo-lhe cada vez mais a si. Se a informação de que dispõe sobre o que fazer no seu negócio for limitada, o seu negócio refletirá essa limitação.

But before you can determine what that role will be, you must ask yourself

CONFUSION 5: HOW TO DEAL WITH CUSTOMER DISSATISFACTION If you have hit each step to this point, customer dissatisfaction will be rare. But dissatisfactions will happen. Here’s what to do about them: 1. Always listen to what your Customers are saying. And never interrupt while they’re saying it! 2. After you’re sure you’ve heard all of your Customer’s complaint, make absolutely certain you understand what he or she said. You could ask, “Can I repeat what you’ve just told me, Mrs. Jones, to make absolutely certain I understand you?” 3. Secure your Customer’s acknowledgment that you have heard his or her complaint accurately. 4. Apologize for whatever your Customer thinks you did that dissatisfied him or her even if you didn’t do it! 5. After your Customer has acknowledged your apology, ask exactly what would make him or her happy. 6. Repeat what your Customer told you would make him or her happy, and get his or her acknowledgment that you heard it correctly. 7. If at all possible, give your Customer exactly what he or she asked for! But what if your Customer wants something completely unreasonable? If you’ve followed my recommendations to the letter, what your Customer asks will seldom seem unreasonable. That’s assuming you’ve got the right Customer.

Freedom does not come automatically; it is achieved. And it is not gained in a single bound; it must be achieved each day. Rollo May

Porque, num negócio deste tipo, o que os clientes compram não é a capacidade que o teu negócio tem de lhes dar algo, mas antes a tua capacidade de lhes dares o que eles querem. É isso que não está certo.

How does one come to the point in his or her life when he or she is not only ready but eager and willing — however terrifying the prospect might be — to self-execute such a leap of faith without any guarantees that it will do any good?

Color. El color es lo primero que ve la gente y, por lo tanto, es un elemento crucial de la matriz visual. ¿Qué colores transmitirán mejor el objetivo de la empresa? ¿La empresa es divertida? ¿Es seria? ¿Es dinámica? ¿Es formal? ¿Quiere llegar al corazón de las personas, a sus mentes, o a los dos? Si digo «divertida», ¿le vienen unos colores concretos a la mente? Si digo «seria», ¿ve los colores oscuros que evoca la palabra? Si digo «dinámica», ¿puede visualizar qué colores aparecen? ¿Puede oír el sonido de esos colores?

Every year, over a million people in this country start a business of some sort. Statistics tell us that by the end of the first year at least 40 percent of them will be out of business.1

The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life
takes them next. The difference between the two is the difference between living fully and just existing.

The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.

It is — first, last, and always — about how you act.

If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true.

What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.

Don Juan in Carlos Castaneda’s A Separate Peace: “The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.

What was important was how seriously I took to playing the game he had created here.