Michael Gerber Quotes

El deseo de tocar algo más tranquilo, más fino, más profundo, más resuelto, más compasivo, más valiente, más desafiante, más valioso, más humano y más digno. Estoy convencido de que ninguna empresa, se dedique a lo que se dedique, puede llegar a ser grande si su gente desea menos que todo esto. Una empresa E-Myth es una empresa que asume responsabilidad personal por la situación del mundo en el que se encuentra; por la situación de las personas con las que interactúa; por la situación de sus hijos y la de los hijos de sus hijos; por la calidad de la propia vida. Una empresa con conciencia. Ésa es, creo, la única misión digna de tal nombre. Crear un mundo en el que las personas sean honestas y abiertas, y estén presentes y vivas. Crear un mundo en el que las personas tomen decisiones conscientes y en conciencia. En eso consiste, precisamente, apuntar a la Luna. Y no se puede hacer mientras se duerme. Hay que dar todo lo que tenemos. Y hay que darlo ahora.

Most business founders believe that the success of a business resides in the success of the product it sells.

«Atención al cliente» es una expresión incompleta porque establece que «el cliente es el rey». Sin embargo, en el mundo real, el cliente sólo es el rey en su propia imaginación. Para los empleados, el cliente no es el rey; con frecuencia, es peor que un dolor de muelas. Para los proveedores, el cliente no es el rey; suele ser una bomba a punto de estallar. Para las entidades de crédito, el cliente no es el rey; suele ser un borracho aferrado al volante de una furgoneta a punto de estrellarse contra una pared. No, el cliente no es el rey. ¡Lo son ellos!

President and Chief Operating Officer (COO), accountable for the overall achievement of the Strategic Objective and reporting to the SHAREHOLDERS who include, on an equal basis, Jack and Murray. • Vice-President/Marketing, accountable for finding customers and finding new ways to provide customers with the satisfactions they derive from widgets, at lower cost, and with greater ease, and reporting to the COO. • Vice-President/Operations, accountable for keeping customers by delivering to them what is promised by Marketing, and for discovering new ways of assembling widgets, at lower cost, and with greater efficiency so as to provide the customer with better service, reporting to the COO. • Vice-President/Finance, accountable for supporting both Marketing and Operations in the fulfillment of their accountabilities by achieving the company’s profitability standards, and by securing capital whenever it’s needed, and at the best rates, also reporting to the COO. • Reporting to the Vice-President/Marketing are two positions: Sales Manager and Advertising/Research Manager. • Reporting to the Vice-President/Operations are three positions: Production Manager, Service Manager, and Facilities Manager. • Reporting to the Vice-President/Finance are two positions: Accounts Receivable Manager and Accounts Payable Manager.

Hi, have you been in here before?” The customer will respond with either a “yes” or a “no.” In either case, you are then free to pursue the conversation.

how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

What is standing in the way of my customer getting what he wants from my business?

From the very outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template. At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference. Every day at IBM was a day devoted to business development, not doing business. We didn’t do business at IBM, we built one

If you want to work in a business, get a job in somebody else’s business! But don’t go to work in your own. Because while you’re working, while you’re answering the telephone, while you’re baking pies, while you’re cleaning the windows and the floors, while you’re doing it, doing it, doing it, there’s something much more important that isn’t getting done. And it’s the work you’re not doing, the strategic work, the entrepreneurial work, that will lead your business forward, that will give you the life you’ve not yet known.

Simply put, your job is to prepare yourself and your business for growth.

Anthony Greenbank, who said in The Book of Survival, “To live through an impossible situation, you don’t need the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.

The first thing that surprised me when I came to work here,” the Manager said, “was that the owner took me seriously.

Disse à Sarah que todos os técnicos que sofrem da Convulsão do Empreendedor passam exatamente pelo mesmo processo: primeiro, excitação; depois, terror; em seguida, exaustão; e, por fim, desespero. Uma enorme sensação de perda — não apenas a perda do que lhes era próximo, a sua relação especial com o seu trabalho, mas também a perda de sentido, a perda de si próprio. A Sarah olhou para mim

Don’t you see? If your business depends on you, you don’t own a business — you have a job.

I want you to improve your ability to improve your company by leading the process of improvement, not by improving a process in your company by yourself. The improvement of your company will be a function of your enhanced ability to improve your company, which is the skill of innovation.