Michael Gerber Quotes

Because true trust comes from knowing, not from blind faith.

If you want to work in a business, get a job in somebody else’s business! But don’t go to work in your own. Because while you’re working, while you’re answering the telephone, while you’re baking pies, while you’re cleaning the windows and the floors, while you’re doing it, doing it, doing it, there’s something much more important that isn’t getting done. And it’s the work you’re not doing, the strategic work, the entrepreneurial work, that will lead your business forward, that will give you the life you’ve not yet known.

The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse,

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic!

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic! “And, besides, that’s not the purpose of going into business. “The purpose of going into business is to get free of a job so you can create jobs for other people.

President and Chief Operating Officer (COO), accountable for the overall achievement of the Strategic Objective and reporting to the SHAREHOLDERS who include, on an equal basis, Jack and Murray. • Vice-President/Marketing, accountable for finding customers and finding new ways to provide customers with the satisfactions they derive from widgets, at lower cost, and with greater ease, and reporting to the COO. • Vice-President/Operations, accountable for keeping customers by delivering to them what is promised by Marketing, and for discovering new ways of assembling widgets, at lower cost, and with greater efficiency so as to provide the customer with better service, reporting to the COO. • Vice-President/Finance, accountable for supporting both Marketing and Operations in the fulfillment of their accountabilities by achieving the company’s profitability standards, and by securing capital whenever it’s needed, and at the best rates, also reporting to the COO. • Reporting to the Vice-President/Marketing are two positions: Sales Manager and Advertising/Research Manager. • Reporting to the Vice-President/Operations are three positions: Production Manager, Service Manager, and Facilities Manager. • Reporting to the Vice-President/Finance are two positions: Accounts Receivable Manager and Accounts Payable Manager.

The E-Myth says that only by conducting the business of Contracting in a truly innovative and independent way will a Contractor ever realize the unmatched joy that comes from creating a truly independent business, a business that works without you rather than because of you.

It happens to all of us, time and time again. Because we’ve been deluded into thinking we’re really one person.

The system runs the business. The people run the system.

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put

If your business depends on you, you don’t own a business — you have a job.

And, if it’s true what Don Juan said in Tales of Power, that “The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse,

Comfort makes cowards of us all.

The truth is, nobody’s interested in the commodity. People buy feelings.

Color. El color es lo primero que ve la gente y, por lo tanto, es un elemento crucial de la matriz visual. ¿Qué colores transmitirán mejor el objetivo de la empresa? ¿La empresa es divertida? ¿Es seria? ¿Es dinámica? ¿Es formal? ¿Quiere llegar al corazón de las personas, a sus mentes, o a los dos? Si digo «divertida», ¿le vienen unos colores concretos a la mente? Si digo «seria», ¿ve los colores oscuros que evoca la palabra? Si digo «dinámica», ¿puede visualizar qué colores aparecen? ¿Puede oír el sonido de esos colores?