So when you ask, “Is this business an Opportunity Worth Pur… - Michael Gerber

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So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

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There was absolutely no consistency to the experience.

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic!

The first thing that surprised me when I came to work here,” the Manager said, “was that the owner took me seriously.

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your… - Michael Gerber

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