Quality is just a word, and an empty word at that, if it doesn’t include harmony, balance, passion, intention, attention. “Continuous improvement for… - Michael Gerber

Quality is just a word, and an empty word at that, if it doesn’t include harmony, balance, passion, intention, attention.

Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.

CONFUSION 4: HOW TO KEEP YOUR CUSTOMER HAPPY Let’s say you’ve overcome the first three confusions — now how do you keep your Customer happy? Very simple…just keep your promise! And make sure your Customer knows you kept your promise every step along the way. In short, giving your Customers what they think they want is the key to keeping your Customers (or anyone else, for that matter) really happy. If your Customers need to interact with people (high touch, Tactile), make certain that they do. If they need to interact with things (high-tech, Neutral), make certain that they do. If they need to interact with ideas (in their head, Withdrawal), make certain that they do. And so forth. At E-Myth, we call this your Client Fulfillment System. It’s the step-by-step process by which you do the job you’ve contracted to do, and deliver the product you’ve promised. But what happens when your Customers are not happy? What happens when you’ve done everything I’ve mentioned here, and they are still dissatisfied?

Hay cuatro categorías de preferencia que toda empresa ha de satisfacer en la mente y en el corazón de las cuatro influencias fundamentales. • Preferencias visuales. • Preferencias emocionales. • Preferencias funcionales. • Preferencias económicas. Juntas, forman lo que llamo matriz de la empresa E-Myth. Cada una de estas categorías ha de cumplir unos criterios específicos para poder decir que hablamos de una empresa E-Myth. Sígame en un viaje que se lo aclarará y que hará que también sea importante para usted.

É por demais evidente que os negócios, tal como as pessoas, deveriam crescer. E, com o crescimento, vem a mudança.