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CONFUSION 4: HOW TO KEEP YOUR CUSTOMER HAPPY Let’s say you’ve overcome the first three confusions — now how do you keep your Customer happy? Very sim… - Michael Gerber
" "CONFUSION 4: HOW TO KEEP YOUR CUSTOMER HAPPY Let’s say you’ve overcome the first three confusions — now how do you keep your Customer happy? Very simple…just keep your promise! And make sure your Customer knows you kept your promise every step along the way. In short, giving your Customers what they think they want is the key to keeping your Customers (or anyone else, for that matter) really happy. If your Customers need to interact with people (high touch, Tactile), make certain that they do. If they need to interact with things (high-tech, Neutral), make certain that they do. If they need to interact with ideas (in their head, Withdrawal), make certain that they do. And so forth. At E-Myth, we call this your Client Fulfillment System. It’s the step-by-step process by which you do the job you’ve contracted to do, and deliver the product you’ve promised. But what happens when your Customers are not happy? What happens when you’ve done everything I’ve mentioned here, and they are still dissatisfied?
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About Michael Gerber
Michael E. Gerber (born June 20, 1936), American small business guru and author,
Biography information from Wikiquote
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Michael E. Gerber
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Additional quotes by Michael Gerber
Orden. El orden es un elemento crucial en la composición visual de la empresa y nunca dejo de sorprenderme al ver que la mayoría de las empresas parecen ignorar completamente el precio que pagan día tras día por pasarlo por alto. El orden es justo lo que dice: cada cosa en su sitio; limpieza; aspecto impecable; una sensación profunda y completa de control, de que hay una lógica, una sensibilidad y un compromiso para mantener la selva fuera del recinto; la creencia en la cualidad especial de la vida humana; la atención meticulosa en el mantenimiento, en la superficie, en la novedad, en la frescura, en la esencia de las cosas tal y como se concibieron cuando eran nuevas. El orden es preparar el terreno como si el mismo Dios viniera a visitarnos.
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