It’s a model of a business that fulfills the perceived needs of a specific segment of customers in an innovative way. - Michael Gerber

Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.

most businesses are operated according to what the owner wants as opposed to what the business needs.

What’s the difference? The commodity is the thing your customer actually walks out with in his hand. The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.