Nada hubiera podido ser más acertado. Nada hubiera podido llegarme más hondo. Entonces, John Anderson dijo: «Vamos a dar una vuelta». Hay cuatro categorías de preferencia que toda empresa ha de satisfacer en la mente y en el corazón de las cuatro influencias fundamentales. • Preferencias visuales, preferencias emocionales, preferencias funcionales y preferencias económicas. Juntas, forman lo que llamo matriz de la empresa E-Myth. John Anderson lo sabía instintivamente.

if living with your spirit, means anything to you at all, if you truly care about it, then guard it with your life. Because Comfort overtakes us all when we’re least prepared for it. Comfort makes cowards of us all.

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From the very outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template. At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference. Every day at IBM was a day devoted to business development, not doing business. We didn’t do business at IBM, we built one

Escala. ¿Y qué pasa con la escala de la empresa? ¿Se ha construido para la gente o para intimidarla? ¿Nos quita el aliento o nos hace reír? ¿Dice «Nos lo vamos a pasar en grande», como Disneylandia, que se extiende hasta donde alcanza la vista, o nos encierra y consigue que sólo pensemos en escapar? ¿Tiene la escala de una catedral gótica o de un tren en miniatura? Las iglesias góticas no se construyeron pensando en la comodidad, y los trenes en miniatura no transmiten potencia.

The greatest businesspeople I’ve met are determined to get it right no matter what the cost. And by getting it right, I’m not just talking about the business. I mean that there is something uplifting, some vision, some higher end in sight that “getting it right” would serve. An ethical certainty, a moral principle, a universal truth.

O nosso trabalho levou-nos a todo o lado e a praticamente toda a gente, ou pelo menos a toda a gente que se dedica a negócios, empreendedorismo, desenvolvimento económico e crescimento em organizações, seja qual for o seu tamanho, forma ou abrangência.