Michael Gerber Quotes

And what I hear you saying is that it is this identification with my business, my Technician’s need to see the business as nothing more or less than me, that is causing me all the pain I’m feeling, all the frustration I experience going to work every day. My belief that, if I’m good, the business will be. That if I work hard enough, the business will succeed.

I wonder’ is the true work of the entrepreneurial personality.” She tried to

A true business opportunity is the on that an entrepreneur invents to grow him or herself. Not to work in, but to work on.

In art, it thrives in the rarefied arena of the avant-garde. In business, The Entrepreneur is the innovator, the grand strategist, the creator of new methods

Unfortunately, personalities, good feelings, goodwill, and luck aren’t the only ingredients of a successful organization; alone, they are the recipe for chaos and disaster.

CONFUSION 2: HOW TO COMMUNICATE EFFECTIVELY WITH YOUR CUSTOMER The next step in the Customer Satisfaction Process is to decide how to magnify the characteristics of your business that are most likely to appeal to your category of Customer. That begins with what marketing people call your Positioning Strategy. What do I mean by positioning your business? You position your business with words. A few well-chosen words to tell your Customers exactly what they want to hear. In marketing lingo, those words are called your USP, or Unique Selling Proposition. For example, if you are targeting Tactile Customers (people), your USP could be: “Superior Contracting, where the feelings of people really count!” If you are targeting Experimental Customers (new things), your USP could be: “Superior Contracting, where living on the edge is a way of life!” In other words, when they choose to do business with your company, they can count on your job being unique, original, on the cutting edge. Do you get it? Do you see how the ordinary things most Contractors do to get Customers can be done in a significantly more effective way? Once you understand the essential principles of marketing The E-Myth Way, the strategies by which you attract customers can make an enormous difference in your market share. When applied to your business, your Positioning Strategy becomes the foundation of what we at E-Myth call your Lead Generation System.

sistemáticamente, en el que las mascotas se abandonan sistemáticamente, en el que las personas se pasan por alto sistemáticamente, en el que las familias se van diezmando sistemáticamente y a un ritmo cada vez más elevado. Y no hay indicios de que la tendencia vaya a cambiar en ninguno de estos aspectos. Vivo en un país en el que cada año fallecen en accidentes de tráfico al menos 42.000 personas. En el que, según he oído, el 75% de las familias son disfuncionales. En el que el ocio es cada vez más infantil, más violento y más insustancial. Pasee por las calles de cualquier gran ciudad. Suba al metro de Nueva York. Sí, está mejor que estaba, pero sigue sin estar bien. ¿Y a esto es a lo que aspira el resto del mundo? ¿A parecerse más a nosotros? ¿A cambiar su sueño por el nuestro? Pues vaya con la Nueva Era. Pues vaya con lo de ser más humanos. Somos una vergüenza andante. Pero tranquilícese. Al menos podemos decir que no es culpa nuestra. ¡Estamos profundamente dormidos! ¡Por Dios! ¿Ha observado alguna vez el Congreso en medio de un debate sobre una cuestión importante? ¿Ha observado cómo funciona el sueño? ¿Ha observado cómo se mueven los labios de nuestros insignes representantes, con los ojos inertes, los brazos desmadejados, las mangas vacías, los zapatos llenos de paja y las bocas vacías emitiendo palabras huecas? ¿Entiende lo que pasa? ¿Por casualidad se ha visto a usted mismo mirando, moviendo la boca, con los ojos inertes, los brazos desmadejados, las mangas vacías, los zapatos llenos de paja, la boca vacía emitiendo palabras huecas? ¿Se ha sorprendido de lo que ha visto? Todas las soluciones posibles, absolutamente todas, por valiosas que puedan parecer, no significan absolutamente nada si nosotros, la gente de este mundo, seguimos igual. Si continuamos convencidos de que estamos despiertos… sin estarlo. Si continuamos actuando como si tomáramos decisiones conscientes, como si hubiéramos decidido quiénes somos.

offer at the price at which he offers it. To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future.

Most business founders believe that the success of a business resides in the success of the product it sells.

En resumen, para alzarse sobre lo ordinario, la empresa ha de convertirse en una afirmación visual de una creencia, de un significado; en un medio de comunicación para que las personas transmitan lo que creen, qué les preocupa y qué les importa. Llevada a ese nivel, la visualización de una empresa adquiere visos artísticos. Y, al igual que con las obras de arte, al menos hay seis elementos tangibles en la matriz visual que hay que tener en cuenta a la hora de construir una empresa.

Nada hubiera podido ser más acertado. Nada hubiera podido llegarme más hondo. Entonces, John Anderson dijo: «Vamos a dar una vuelta». Hay cuatro categorías de preferencia que toda empresa ha de satisfacer en la mente y en el corazón de las cuatro influencias fundamentales. • Preferencias visuales, preferencias emocionales, preferencias funcionales y preferencias económicas. Juntas, forman lo que llamo matriz de la empresa E-Myth. John Anderson lo sabía instintivamente.

I once heard a story about Tom Watson, the founder of IBM. Asked to what he attributed the phenomenal success of IBM, he is said to have answered: IBM is what it is today for three special reasons. The first reason is that, at the very beginning, I had a very clear picture of what the company would look like when it was finally done. You might say I had a model in my mind of what it would look like when the dream — my vision — was in place. The second reason was that once I had that picture, I then asked myself how a company which looked like that would have to act. I then created a picture of how IBM would act when it was finally done. The third reason IBM has been so successful was that once I had a picture of how IBM would look when the dream was in place and how such a company would have to act, I then realized that, unless we began to act that way from the very beginning, we would never get there. In other words, I realized that for IBM to become a great company it would have to act like a great company long before it ever became one. From the very outset, IBM was fashioned after the template of my vision. And each and every day we attempted to model the company after that template. At the end of each day, we asked ourselves how well we did, discovered the disparity between where we were and where we had committed ourselves to be, and, at the start of the following day, set out to make up for the difference. Every day at IBM was a day devoted to business development, not doing business. We didn’t do business at IBM, we built one Now,

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put

Se não estiver disposto a mudar, o seu negócio nunca lhe conseguirá dar o que quer.

The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the model will be documented in Operations Manuals. 5. The model will provide a uniformly predictable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code.