O Empreendedor é a nossa personalidade criativa — sempre a dar o seu melhor quando está a lidar com o desconhecido, tocando o futuro e transformando … - Michael Gerber

It’s time for me to challenge my imagination and to begin the process of shaping an entirely new life. And the best way to do that anywhere in this whole wide opportunity-filled world is to create an exciting new business.

That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work.

understand that there are rules to follow if you are to win: 1. The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated by people with the lowest possible level of skill. 3. The model will stand out as a place of impeccable order. 4. All work in the model will be documented in Operations Manuals. 5. The model will provide a uniformly predictable service to the customer. 6. The model will utilize a uniform color, dress, and facilities code.