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O Empreendedor é a nossa personalidade criativa — sempre a dar o seu melhor quando está a lidar com o desconhecido, tocando o futuro e transformando possibilidades em probabilidades, aplicando o seu engenho na transformação do caos em harmonia.

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The entrepreneur is the person who seeks to identify what consumers, at home or abroad or both, want and would be willing to buy at a profitable price. These entrepreneurs are the job-creators because it is they who gather the men and women, the material, the machinery, and the money to turn the vision of a market into a reality.

I do not choose to be a common person. It is my right to be uncommon — if I can. I seek opportunity — not security. I do not wish to be a kept citizen, humbled and dulled by having the State look after me. I want to take the calculated risk — to dream and to build, to fail and to succeed. I refuse to barter incentive for a dole; I prefer the challenges of life to the guaranteed existence, the thrill of fulfillment to the stale calm of Utopia. I will not trade freedom for beneficence nor my dignity for a handout. I will never cower before any master nor bend to any threat. It is my heritage to stand erect, proud and unafraid, to think and to act for myself, to enjoy the benefit of my creations and to face the world boldly and say, This, with God's help, I have done. All this is what it means to be an Entrepreneur!

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Entrepreneurship is essentially an act of creating something new from scratch. Predicting that society will want it, and then figuring out how to scale it, and get it to everybody in a profitable way, in a self-sustaining way.

Entrepreneurs see change as the norm and as healthy. Usually, they do not bring about the change themselves. But – and this defines entrepreneur and entrepreneurship – the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

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