That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. - Michael Gerber

Orchestration is the elimination of discretion, or choice, at the operating level of your business.

O Empreendedor é a nossa personalidade criativa — sempre a dar o seu melhor quando está a lidar com o desconhecido, tocando o futuro e transformando possibilidades em probabilidades, aplicando o seu engenho na transformação do caos em harmonia.

How does one come to the point in his or her life when he or she is not only ready but eager and willing — however terrifying the prospect might be — to self-execute such a leap of faith without any guarantees that it will do any good?