Your arrows do not carry,’ observed the Master, ‘because they do not reach far enough spiritually.’ Eugen Herrigel Zen and the Art of Archery - Michael Gerber

the business that was supposed to free him from the limitations of working for somebody else actually enslaves him. Suddenly the job he knew how to do so well becomes one job he knows how to do plus a dozen others he doesn’t know how to do at all.

If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true.

O Empreendedor é a nossa personalidade criativa — sempre a dar o seu melhor quando está a lidar com o desconhecido, tocando o futuro e transformando possibilidades em probabilidades, aplicando o seu engenho na transformação do caos em harmonia.