The model will provide consistent value to your customers, employees, suppliers, and lenders, beyond what they expect. 2. The model will be operated … - Michael Gerber

5. The Model Will Provide a Uniformly Predictable Service to the Customer

The Model Will Be Operated by People with the Lowest Possible Level of Skill

3. The Model Will Stand Out as a Place of Impeccable Order

4. All Work in the Model Will Be Documented in Operations Manuals

Freedom does not come automatically; it is achieved. And it is not gained in a single bound; it must be achieved each day.

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).

Simply put, your job is to prepare yourself and your business for growth.