5. The Model Will Provide a Uniformly Predictable Service to the Customer - Michael Gerber

An Opportunity Worth Pursuing is a business that can fulfill the financial standards you’ve created for your Primary Aim and your Strategic Objective.

The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.

no one knew what was going on! It was completely open to interpretation. And his guess was as good as anyone’s. My God, probably even better.