An Opportunity Worth Pursuing is a business that can fulfill the financial standards you’ve created for your Primary Aim and your Strategic Objective. - Michael Gerber

It can become that place where words such as integrity, intention, commitment, vision, and excellence can be used as action steps in the process of producing a worthwhile result.

Your Strategic Objective is a very clear statement of what your business has to ultimately do for you to achieve your Primary Aim.

no one knew what was going on! It was completely open to interpretation. And his guess was as good as anyone’s. My God, probably even better.