Work is done for work’s sake alone, forsaking any higher purpose, - Michael Gerber

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic! “And, besides, that’s not the purpose of going into business. “The purpose of going into business is to get free of a job so you can create jobs for other people.

And what I hear you saying is that it is this identification with my business, my Technician’s need to see the business as nothing more or less than me, that is causing me all the pain I’m feeling, all the frustration I experience going to work every day. My belief that, if I’m good, the business will be. That if I work hard enough, the business will succeed.

Your Business Strategy and Plan are a way of communicating to anyone you must communicate to the direction your business is going, how it intends to get there, and the specific benchmarks it will need to hit in order for the Strategy and Plan to work.