As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur. - Michael Gerber

But before you can determine what that role will be, you must ask yourself

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put another way: How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent.

I would suggest that value is what people perceive it to be, and nothing more.